Privacy Policy

Last updated: 3 February 2026

            Your privacy matters. This policy explains how WRDO TRIBE (Pty) Ltd collects, uses, and
            protects your personal information in accordance with the Protection of Personal Information Act (POPIA) of
            South Africa and the General Data Protection Regulation (GDPR) of the European Union.
        

1. Who We Are

WRDO TRIBE (Pty) Ltd ("WRDO", "we", "us", "our") is a digital technology company registered in South Africa (Registration: 2026/095904/07). We operate the following services:

wrdo.co.za — Our corporate website
tribe.wrdo.co.za — The Tribe platform

Contact: [email protected]

2. Information We Collect

2.1 Information You Provide

Email address — When you subscribe to our mailing lists
Contact information — When you reach out to us
Account data — If you create an account on our platforms

2.2 Information Collected Automatically

Usage data — Pages visited, time on site, referral sources
Device information — Browser type, operating system, IP address
Cookies — See our Cookie Policy section below

2.3 Analytics Services

We use the following third-party analytics services:

Google Analytics — Website traffic analysis (anonymized IP)
Microsoft Clarity — User experience insights and heatmaps

3. How We Use Your Information

We process your personal information for the following purposes:

To provide and improve our services
To send you updates and marketing communications (with your consent)
To respond to your inquiries and support requests
To analyze website usage and improve user experience
To comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under GDPR, we process your data based on:

Consent — For marketing emails and newsletter subscriptions
Legitimate interests — For analytics and service improvement
Contractual necessity — To fulfill services you've requested
Legal obligation — To comply with applicable laws

5. Your Rights Under POPIA & GDPR

You have the right to:

Access — Request a copy of your personal data
Rectification — Correct inaccurate or incomplete data
Erasure — Request deletion of your data ("right to be forgotten")
Restrict processing — Limit how we use your data
Data portability — Receive your data in a portable format
Object — Opt out of certain processing activities
Withdraw consent — Unsubscribe from marketing at any time

To exercise these rights, contact us at [email protected].

6. Cookies & Tracking

We use cookies and similar technologies to:

Remember your preferences
Analyze website traffic and usage patterns
Improve our services

Types of Cookies We Use

Essential cookies — Required for basic site functionality
Analytics cookies — Google Analytics, Microsoft Clarity
Marketing cookies — May be used for targeted advertising in the future

You can manage cookies through your browser settings. Note that disabling cookies may affect site functionality.

7. Data Sharing & Third Parties

We do not sell your personal information. We may share data with:

Service providers — Who help us operate our services (hosting, analytics, email)
Legal authorities — When required by law
Business transfers — In case of merger, acquisition, or sale

Third-Party Services We Use

Google (Analytics, Tag Manager)
Microsoft (Clarity)
Cloudflare (Hosting, Security)
Supabase (Database)

8. Data Retention

We retain your personal information for as long as necessary to:

Provide our services
Comply with legal obligations
Resolve disputes

Email subscribers data is retained until you unsubscribe. Analytics data is anonymized and aggregated.

9. Data Security

We implement industry-standard security measures including:

TLS/SSL encryption for all data in transit
Encrypted data storage
Regular security audits
Access controls and authentication

10. International Data Transfers

Your data may be processed outside South Africa, including in the European Union and United States. We ensure appropriate safeguards are in place for such transfers, including Standard Contractual Clauses where applicable.

11. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date.

13. Contact Us

For privacy-related inquiries or to exercise your rights:

Email: [email protected]
General: [email protected]

14. Regulatory Authorities

If you have concerns about our data practices, you may contact:

South Africa: Information Regulator — inforeg.org.za
EU: Your local Data Protection Authority